Vapeglobe Applauds New Tobacco and Vaping Reforms Aimed at Protecting Public Health and Youth

Vapeglobe welcomes the government’s proposed Tobacco and Vapes Bill, which introduces far-reaching reforms to protect the public—and especially the younger generation—from the deadly harms of smoking. With measures that include an expanded smoking ban and new restrictions on marketing, these reforms mark a major step forward in safeguarding public health.

Penalties Must Be Significant to Ensure Compliance

Markus Lindblad, Head of Communications at Vapeglobe, expressed the company’s support for the government’s ambitious goals: “We believe these reforms are essential in building a healthier society. Expanding the smoking ban to additional public spaces and tightening advertising restrictions will protect the most vulnerable, especially young people, from the harmful effects of smoking and nicotine.”

Careful Evaluation Needed for Vape Flavor Regulations

While Vapeglobe stands firmly behind the intent of these measures, Lindblad emphasized the importance of enforceable penalties for businesses that fail to comply. “For these reforms to be effective, fines need to be meaningful. Only with significant, deterrent-level penalties can we ensure that law-breaking businesses are held accountable,” he stated.

Vapeglobe also urges the government to exercise caution with the proposed regulation of vape flavors, particularly when considering flavors that appeal to current and former smokers. "Flavors play a crucial role for many who are trying to quit smoking or remain smoke-free. We strongly encourage the government to carefully evaluate the impact on smokers and former smokers before implementing flavor bans. Without a nuanced approach, there is a real risk of pushing former smokers back toward deadly cigarette use.”

A Commitment to Public Health and a Smoke-Free Future

Vapeglobe remains committed to supporting the government’s efforts to protect the public and welcomes the new policies aimed at a smoke-free future. Lindblad concluded, “As a responsible business, we believe in regulation that supports public health while helping smokers transition to less harmful alternatives. We look forward to working with the government to ensure these reforms are practical, balanced, and effective.”